GIONEE UNVEILS NEW BRAND IDENTITY AT MWC 2016
February 23, 2016
Smartphone solutions provider expands global reach and introducesthe S8 - the first phone to deliver smiles
Barcelona, Spain - February 22, 2016 – Gionee, a global telecommunications solutions provider,today officially launched a new brand identityat the Mobile World Congress. The new brand identity involvesa new logo, together with “Make Smiles” as its new purpose statement. The move marks the company’s further expansion to global markets and its mission to connect phone users with ‘smiles’. The company also introduced S8, which willopen up a new era of mobilevideo shooting and photography.
Gioneeis a recognized leader in developing phones with great power and design. Today, the company is competing in growing markets and seescustomer engagement and product value are the keys to success.
“The smiling face on new logoshows our desire to create happiness by developing built-in user-friendly technologyand easy-to-use communication tools,” said William Lu, President of Gionee. “By adding emotional elementsto our smartphones, we believe our ‘smilephones’ will allow us to maintain a place in the hearts of our consumers and gain a stronger position in the industry.”
The new logo combines theletters “i” and “j” to form a “G” which representsGionee and subtly conveysthe message, “I am joyful”. The brightened orange color signifiesan energetic, passionate and warm image.
“Make Smiles” is thecompany’s new tagline.The tagline invites customers to engage with Gioneepartake inthe delightful moments in their lives. Whether it be achievements or nice surprises, the phones are developed to capture happiness.
“Given the growing popularity to share our lives on social media, we have found that users are no longer satisfied with static images, and now needactive videos,” said William Lu, President of Gionee. “Gionee S8 is our first smartphone to carry our new smiling logo and enhance the video sharing experience. It allows us to easily record our precious moments and upload them to social media platforms. Our ‘smilephone’ is involved in the process of delivering joy.”
Featuring hassle-free video and photo-shooting systems, 3D Touch and a loop metal design, the Gionee S8 is an ideal smartphone for today’s stylish middle class and business professionals.
Loop Metal Design
The S8’sfull metal designfeatures the world’s first invisible loop antenna which strikes a balance between sleek design and excellent signal strength.The phone supports full bands including b17 and b20 for global roaming, andenhances WiFi and GPS signals.
The S8 comes with 2.5D glass coated with colorful VM which displays amulti-color effect atdifferent angles. With the latest0.7mm 5.5-inch AMOLED display, the phone is able to stay compact without sacrificing quality and is still easy to hold.
Capture the Awesomeness
The S8 is equipped with an enhanced camera system for brighter and clearer photos and videos. It is the first smartphone to useRWB technology, as well as a F1.8 aperture and 6P lens thatenables users to take optimum images in low-light scenarios.
Focus speed is another highlight of the S8. PDAF and laser focus allows faster and more accuratefocusing with the ability to adapt to many scenarios.
Gionee has upgraded itsown camera software to Image+ 2.0. Users will be able to take their best selfie using the Full Skin Beauty function to alter the skin color of their whole body,and the Flash Selfie feature to add more light for better images. The S8 also hastext recognition – a powerful feature that users can use to share actual text from articlesthrough photos.
Using the embedded AKM4941 HD recording chip and the two highly sensitive microphones, the S8 allows users to capture videos with clear and high quality sound. Video editing is also simple as the phone’s video editor feature offers six sets of professional templates for users to apply.
Gioneehas brought 3D Touchto the Android smartphone.S8 can sense 3levels of forceincluding “touch”, “tap” and “press”.
• Touch: To select an application
• Tap: To preview the content of an application
• Press: To run an application
Gionee has also added an innovative side bar to the phone. Users are able to bring out the side barat any time by pressing the sides of the display and selecting the desired application with ease.
4G+ and Amigo OS
The S8 carries 4G+ that allows usersto enjoy free and fast mobile internet everywhere as well as better voice quality. Supporting dual 4G, FDD and TDD, and 7 modes and 14 bands, it allows users to roam globally. Moreover, the S8 is the first product equipped with Amigo 3.2 an OS developed based on Android 6.0. Dual WhatsAppsand dual WeChats can function seamlessly under Amigo 3.2.
Dimension 154.3 x 74.9 x 7mm
SIM Dual SIM (Micro-SIM, dual stand-by)
Display • 5.5-inch FHD AMOLED
• 1920x 1080 pixels
• Capacitive multi-touch up to 5 fingers
OS Android 6.0
Memory • Internal 64GB ROM
• 4GB RAM
Camera • 16MP rear &8MP front
• f/1.8 PDAF & Laserfocus
Sound • Hi-fi & DTS Sound
• 3.5mm audio jack
Established in September 2002, Gionee Communication Equipment Co. Ltd. isdevoted to developinginnovative cellular mobile devices for users who values global connection. The companyis now one of theworld's top 10 mobile manufacturers and its handsets ship to over 50 countries. For more information about Gionee, please visit global.gionee.com.